Polina Makarenkova
I am a strategic graphic designer working at the intersection of concept,
visual systems and art direction.
visual systems and art direction.
With professional experience across Ukraine and Denmark, I develop visual identities,
campaigns and digital communication for brands, focusing on clarity, consistency
and strong visual storytelling.
campaigns and digital communication for brands, focusing on clarity, consistency
and strong visual storytelling.
My work combines visual research, concept development and hands-on design,
using both traditional tools and creative AI as part of the process.
I am interested in projects where visual communication is not only beautiful,
but meaningful and effective.
using both traditional tools and creative AI as part of the process.
I am interested in projects where visual communication is not only beautiful,
but meaningful and effective.